We spent a decade
building the wrong things.
Framewerk exists because we lived the pain of product management in the dark. Here's why we built something different.
Every product manager knows the feeling. You're in a meeting, defending a roadmap decision, and someone asks:
"Where's the customer evidence for this?"
You know the evidence exists. It's in that Gong call from three weeks ago. Or maybe it was in a Zendesk ticket. Or a Slack thread with CS. Or somewhere in your 47-tab browser session that you lost when Chrome crashed.
The evidence is everywhere.
Which means it's effectively nowhere.
We shipped a feature that took 6 months to build. On launch day, we discovered our three largest customers didn't need it. The evidence was sitting in our support tickets the whole time—we just never connected the dots.
Product managers aren't failing because they lack intuition or skill. They're failing because the systems they rely on were never designed for how product discovery actually works.
We were spending 73% of our time on tactical work— synthesizing feedback, writing documentation, building stakeholder decks—leaving almost no bandwidth for the strategic thinking that actually moves products forward.
Six problems we couldn't ignore
When we mapped out the product management workflow, we found the same friction points appearing again and again:
Feedback Fragmentation
Customer signals scattered across Zendesk, Gong, Slack, and spreadsheets. No single source of truth.
Documentation Burden
Writing PRDs from scratch. Copy-pasting evidence. Formatting for stakeholders.
HiPPO Problem
Decisions driven by the Highest Paid Person's Opinion, not customer evidence.
Customer Data Silos
CRM, CS platform, and analytics never connected. No unified customer view.
Validation Gap
Setting up A/B tests requires engineering. Feature flags owned by dev teams.
Agent Handoff Gap
AI coding agents can't understand vague specs. Constant clarification loops.
The realization
The best product decisions aren't made by the smartest people in the room.
They're made by people with the best access to customer evidence.
We realized that AI wasn't just another tool to bolt onto existing workflows. It was the key to fundamentally restructuring how product discovery works.
What if every customer conversation, support ticket, and usage pattern could automatically surface as actionable intelligence? What if PRDs could write themselves from evidence? What if experiments could launch without waiting for engineering sprints?
We started building Framewerk to answer these questions.
The product discovery platform
we wished we had.
Framewerk is the AI-native product discovery platform we wished we had. It ingests customer signals from everywhere your customers speak—support tickets, sales calls, user interviews, product analytics—and synthesizes them into evidence-backed decisions.
Every output links back to source evidence. Every decision can be traced. Every stakeholder can see the reasoning. No more HiPPO decisions. No more building in the dark.
We believe product management should be about understanding customers deeply—not about managing documents and spreadsheets.
Join us in building
the future of product
We're looking for product teams ready to transform how they discover what to build next.